gamifying home fitness

gamifying home fitness

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client

client

ergatta

ergatta

ergatta

industry

industry

fitness

fitness

what we did

what we did

brand identity, brand strategy, creative direction, ui design, copywriting, product design, motion design, website designitness

brand identity, brand strategy, creative direction, ui design, copywriting, product design, motion design, website designitness

brand identity

brand identity

Ergatta is the at-home fitness brand that grants you control over your fitness routine. 

Ergatta is the at-home fitness brand that grants you control over your fitness routine. 

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Our goal was to create a brand identity that speaks to the self-lead fitness enthusiast.  

Our goal was to create a brand identity that spoke to the self-lead fitness enthusiast.  

Combining the thrill and engagement of organized sport with a fresh, intelligent perspective.

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digital

An app experience that gamifies the rowing machine.

An app experience that gamifies the rowing machine.

An app experience that gamifies the rowing machine.

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Intelligence and goal setting are wrapped in a  minimal, clear design system that keeps the user focused on what’s important: progress..  

We designed a powerful e-commerce website for the direct-to-consumer brand to to sell their product and their brand ethos.    

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Gradients and gel lighting are used to infuse a kinetic energy into the photography that mirrors the app experience. 

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the manifesto

Real progress happens when you take control.

When you set your own terms instead of blindly following the leader. 

If you don’t like something, change it.  It’s that simple. 

The tools are sitting in  your living room, ready to challenge you, waiting for you to strap in.

Daily improvements build a rhythm that transforms us over time.  We make sure every stroke, ride and milestone is pushing you forward.

Because the best tech excites us, connects us, and empowers us to be the best possible versions of ourselves.